Let me share with you a conversation I recently had with my six (and-three-quarter) year-old son on our walk home from school:
Me: Would you still love me if I were a zombie?
James: If you didn't eat my brains I would love you. [Thoughtful pause.] I would love the "you" I remember, not the zombie you. If you tried to eat my brains I would throw a jalapeno at you and burn you up.
I thought this was a reasonable response.
My husband agreed, and added this: You see, that's how James is going to make it through the Zombie Apocalypse, he realizes you can't get sentimental.
So what does this have to to with business? I'm glad you asked.